Operator notes on digital colleagues.
What we learned setting up, testing, and tuning digital colleagues on real customer sites. Honest about what works, what doesn't, and what we'd charge for it.
How to find the page quietly losing you money
High traffic, high frustration, and an assistant nobody opens: that overlap is where a store leaks revenue. Here is how Moj Kolega finds the page, and what to do once you have it.
What your store's chat logs are already telling you
Your customer conversations are a fix-list in waiting. Here is how Moj Kolega turns a month of chat logs into the catalog gaps, the unmet demand, and the questions to answer.
The fractional hire SMBs didn't know they could make
Fractional CFO. Fractional CMO. Fractional bookkeeper. There's one more line item now, and it's the one that covers your evenings and weekends.
How we onboard a new AI employee in week 1
The five-day playbook we run when a Moj Kolega AI employee starts. Brief, knowledge ingest, voice tuning, quality test, go-live. What the days look like.
Why we don't compete with the $39 chatbot category
An honest take on Tidio, Intercom Fin, Crisp, and DIY GPT widgets. When the cheap tier is right, when it isn't, and what the higher tier buys you.
What a Moj Kolega AI employee actually does
An honest breakdown of what a Moj Kolega AI Shop Employee does on your webshop — and what it doesn't. Plus how Support and Reception roles compare, and when we'd tell you to hire a person instead.